Retail marketing is a branch of marketing that focuses on promoting and selling products or services directly to consumers in physical or online retail environments. This field involves understanding consumer behavior, market trends, and competitive dynamics in order to create effective strategies for attracting, engaging, and retaining customers. Retail marketers use various tactics such as advertising, promotions, pricing strategies, merchandising, and customer service to drive sales and build brand loyalty. The goal of retail marketing is to increase revenue and profitability for retail businesses by satisfying customer needs and wants effectively.